Mobile Ready?

Created on 30/8/2013

It is obvious to everyone that the delivery of websites has fundamentally changed. Where once the main focus for web developers was maintaining compatibility with changing browser technology and operating systems, suddenly their world has changed. Gone are the days of just laptops and PCs, the age of mobile devices, smart phones and tablets has dawned.

This world demands and needs a different type of website display. Not a shrunken scaled version of the great big aircraft carrier of a website designed for PC but an organised version that displays the content in a usable way on the device where it is being displayed.

The challenge therefore is to design and create a single website that is adaptive or responsive to the display devices and their orientation options.

Technically there are two solutions to being mobile ready, these are adaptive and responsive. In both cases they allow websites to be viewed on mobile devices and various screen sizes. The adaptive approach uses the server to detect the device and responds by sending specific files that have predefined screen sizes. It is highly efficient and streamlined. Responsive web design uses flexible and fluid grids which adapt the website design for delivery to the mobile device and its orientation. Both have advantages and disadvantages, however, as the default choice Sygnet has adopted the flexibility of responsive design.

It is clear from the statistics that the trend of mobile internet access is growing exponentially, it is also clear that the internet is the biggest shop window most companies possess. So should you be mobile ready?

Sygnet now builds all websites using responsive design and as part of the initial design process illustrates content as it would be displayed on mobile devices.

Article by Graham Hughes
Director, Sygnet Interactive